Logistics · Google Ads
Google Ads Lead Generation for Logistics & Warehousing — Canada
Google Ads lead generation for a logistics company providing warehousing and freight services across Canada — starting with a full account audit and building a stable B2B inquiry engine in a competitive market.
The challenge
A logistics company offering warehousing and freight services nationwide in Canada requested a Google Ads audit. The main goal was to identify weaknesses in the ad account, optimize campaign structure, and build a stable system for generating quality B2B inquiries in a competitive logistics market.
What we delivered
- Comprehensive Google Ads account audit
- Campaign performance and ad budget analysis
- Identified underperforming campaigns and wasted spend
- Rebuilt Search campaign structure
- Keyword and search intent analysis
- Tested ad strategies and audience segments
- Optimized conversion tracking setup
- Launched ongoing campaign monitoring and optimization
Results
- 82 conversions in the reporting period
- Approximately CAD $4,550 in ad spend
- Average cost per conversion — CAD $54
- Stable B2B lead generation system built
- Significant efficiency improvement after the optimization phase
Key insight
The first month focused on testing campaign structure, user search intent, and keyword combinations. Once the most effective strategy was identified, campaigns began generating quality inquiries consistently — delivering predictable results and a foundation for scaling ad activity.