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Manufacturing · CRM
Custom CRM for Electronics Manufacturing
A CRM built around factory sales cycles — not a generic SaaS template forced onto a complex B2B process.
The challenge
An electronics manufacturer ran sales through email threads, spreadsheets, and a CRM that didn't match production lead times, spec revisions, or multi-stakeholder deals. Visibility and follow-up suffered.
What we built
We implemented a custom CRM layer: deal pipelines aligned to manufacturing stages, client and project history, automated task assignment, quote tracking, and integrations with the tools the sales team already used.
Results
- Every client interaction logged in one panel with clear ownership
- Pipeline stages that mirror how the factory actually sells
- Automated reminders and follow-ups — no more deals dying in inboxes