Healthcare · Google Ads
Google Ads Lead Generation for a Private Dental Clinic
Long-running Google Ads lead generation for a private dental clinic in a highly competitive market — built to grow consultation bookings, stabilize inbound demand, and scale campaigns on real business metrics.
The challenge
A private dental clinic needed an effective system to attract new patients through Google Ads in a highly competitive niche. The primary goal was to increase consultation bookings, maintain a steady flow of inquiries, and build a system that could scale advertising based on real business performance.
What we delivered
- Built a complete Google Ads strategy from the ground up
- Launched Search and Performance Max campaigns
- Set up Google Tag Manager and Google Analytics 4
- Implemented conversion and phone call tracking
- Optimized account structure, keywords, and ad copy
- Established ongoing campaign optimization driven by data
Results
- 90 conversions in the last 30 days
- Average cost per conversion around $20
- Steady flow of new patients
- Predictable lead generation system
- Long-term scalability of ad campaigns
Key insight
In private healthcare, ad performance is defined by inquiry quality, not click volume. Combining precise conversion tracking, data analysis, and continuous optimization has sustained a steady flow of new patients for several years.