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Google Ads Lead Generation for Appliance Repair — Tampa, FL
Google Ads lead generation for an appliance repair business in Tampa, Florida — built around phone calls and service inquiries, with full conversion tracking to optimize spend on real leads, not vanity clicks.
The challenge
The client needed a predictable lead generation system focused on phone calls and service inquiries. Previous ad campaigns drove traffic but failed to deliver enough quality leads or make it possible to measure true advertising performance.
What we delivered
- Full Google Ads account audit
- Campaign restructure
- Performance Max and Search campaign optimization
- Google Tag Manager setup
- Google Analytics 4 integration
- Conversion and goal tracking setup
- CallRail implementation for phone call tracking
- Keyword and ad copy optimization
- Ongoing optimization based on real conversions
Results
- 95 conversions
- 29 tracked phone calls
- $32.85 average cost per conversion
- $1,842 total ad spend
- Continuous campaign optimization since February 2024
Key insight
In appliance repair, most customers reach out by phone. By integrating call tracking, we optimized campaigns for quality inquiries — not click volume — which significantly improved ad budget efficiency.